How to define a good website? how to get more customers from your site? This is the most important thing right now.
The site is the front window of your business, more than this, it is the place of your business. While nowadays you can get a site done in just a few days and with as little as a few hundred dollars, our suggestion is to invest in a good site, designed and developed by experienced professionals that know exactly what they are doing.
What are a good website characteristics?
1. Responsive design that is also friendly with the mobile devices.
Most shopping these days is done online while in transit. You will see people in metro stations or bus stations that are ordering anything from their next meal to their next car online from their mobile phone or tablet. Your site will need to cater for their needs too. Otherwise, you will lose a big portion of potential clients.
2. Search engine optimization or SEO as we call it is also essential for a site.
A well-optimized site will appear high in Google’s search results hence more people will see it. Everybody invests time and money in finding the best search engine optimization specialist as sometimes this can be the difference in between a site that has traffic and sells and another site that needs to put a lot of money in advertising just to be noticed by potential clients.
3. Product and category descriptions.
A blouse is a blouse, and everybody can see this just by looking at the pictures. But for many people it’s also the feel that matters and not just the look. Providing your potential clients with enough information about your products is a prerogative of a successful online business. Give them details about the fabric, cut, how it fits, size guide etc. Some successful business owners even create little stories around their products helping their clients see where they could wear the clothes, how to accessorize them and how to mix and match for a stylish attire.
4. High-quality photos of products.
A photo does speak volumes, and it is mostly the pictures that will sell your products when running an online clothing shop. Having high quality, high resolution, professional photos of your products is crucial because no matter how great they look in reality, it is actually the picture that your clients will buy and the promise it holds. We’ve seen cases in which the pictures looked even better than the products because the photographer knew how to manipulate light and contrast to make them incredibly appealing. And this is what you need to do with your clothes in order to sell more: put them in a good light.
5. Easy and fast check out process.
If it takes more than a couple of minutes to complete the buying process, then you need to verify the checkout and simplify it. Nobody wants to spend an afternoon trying to pay for a few clothes, especially since we’ve already discussed how shopping can be done in between two bus stations. Once your client has decided what he wants and he started the checkout process, he should be able to finish it in two or three clicks. You just don’t want them to change their minds about making the purchase because they get bored by filling up forms.
6. Options to help clients interact with your site and products.
Word of mouth is an incredibly expensive marketing tool nowadays and only accessible to few. Why expensive? Because everything needs to be perfect for people to talk about you and recommend you. And even so, some might just not do that if it doesn’t come easily to them. Facilitate their access to give reviews and write testimonials on the product page. This way others will see how many people bought it and how do they feel after using the product. We said it is expensive and you don’t see the price tag anywhere, do you? While it might come for free if you have the right options for the users, the benefits are just priceless.
7. Online support and customer service.
Many people would still prefer to touch and feel the fabrics of your clothing line, and while they might be fascinated with the pictures and close to making a purchase, some of them could require more details. Having an online assistant ready to answer their questions can lead to more sales in no time.
A good website characteristics also shows in low bounce rate, check with your google analytic it really tells you a lot about your site.